There are two types of people in this world the ones who simply dream and the ones who dream and Get Shit Done.

Australia's Leading Empowering Stationery Brand

We're on a mission to help you unlock the potential within yourself to Dream, Plan and take Action on the life you want. More than a stationery brand, we’re a global community of Goal Diggers and action takers helping you Get Shit Done.

We're on a mission to help you unlock the potential within yourself to Dream, Plan and take Action on the life you want. More than a stationery brand, we’re a global community of Goal Diggers and action takers helping you Get Shit Done.

Adam Jelic

Adam is the founder and managing director of Melbourne based stationery brand MiGOALS. MiGoals started with an idea to design a simple product to help people take their goals from dream to action. Adam was frustrated with the diaries on the market. There were plenty of daily planners, but nothing designed specifically to help people focus on their goals and live life to their full potential.

With this as his motivation and the help of good friend Alec, Adam launched the first Mi Goals diary in 2010. The gamble paid off and now hundreds of thousands of people globally have used MiGOALS products to define their goals, live their dreams and make good things happen.

“MiGOALS is more than a stationery brand. It’s now a global community of dream chasers and action takers.”

Beautiful products that change your Life

Melbourne-born, globally shopped we produce beautifully designed goal-setting and personal development stationery. The range of empowering planning tools help people Get Shit Done and achieve their goals.

Adam and Alec are on a mission to help millions of people around the world unlock the potential within themselves to dream, plan and take action towards creating a fulfilled life, based on their values and purpose.

We believe that our Diaries, notebooks, desk planners and
journals aren't just fashionable items but rather companions that become apart of people's day to day lives and help them dream big and take daily action on turning their dreams into reality.

“Dream big, start small and act now.”