Adam is the founder and managing director of Melbourne based stationery brand MiGOALS. MiGoals started with an idea to design a simple product to help people take their goals from dream to action. Adam was frustrated with the diaries on the market. There were plenty of daily planners, but nothing designed specifically to help people focus on their goals and live life to their full potential.
With this as his motivation and the help of good friend Alec, Adam launched the first Mi Goals diary in 2010. The gamble paid off and now hundreds of thousands of people globally have used MiGOALS products to define their goals, live their dreams and make good things happen.
“MiGOALS is more than a stationery brand. It’s now a global community of dream chasers and action takers.”