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Goal Diggers: Adam Jelic and Alec Kach

Adam Jelic and Alec Kach started MiGOALS over five years ago with the goal to create products that would help people plan and reach their goals. MiGOALS is built on a mission to help people at the various points in their goal setting journey.

And it’s fair to say both Adam and Alec have lived the MiGOALS message as they’ve built the brand up. Each product they’ve designed has started with the aim to help themselves solve a particular problem, whether that be to create a motivational To Do list (the Get Shit Done notebook) or break up their big goals into short sprints (The Progress Journal).

As part of our mission to inspire people to make big goals and go after them, MiGOALS is launching a new series called Goal Diggers where we feature people who have succeeded in reaching their goals, and who have the drive to push themselves even higher.

But first we thought we’d turn the tables on our founders and ask them how they set goals, what they do if things aren’t going to plan and who inspires them.



Adam Jelic

Tell us a bit about what you do now and your journey to get here.

I’m the Director at MiGOALS and I’m primarily responsible for building relationships with our retailers, partners and collabs. I started MiGOALS back in 2010 when I wanted to create a diary for myself that would help me set goals and stay on track.

I wanted to create a diary for myself that would help me set goals and stay on track. I worked on MiGOALS part-time for about four years, building it up whilst working a full-time job. This year we’d finally built it to the stage that I could quit my job and work on it full-time.

How do you set goals? Do you follow a specific process?

The process that we outline in our diaries is basically the process that I follow. It developed from reading lots of motivational and business books, and just figuring out what works for me.

A friend once told me “out of sight, out of mind” so the purpose of the diary is to actually keep your goals “in sight” every day. I like to keep things as simple and streamlined as possible.

What do you do when you hit a roadblock or things aren’t going right?

I acknowledge the situation then try to put the issue into perspective. Finally, I brainstorm ways to fix it and look for the best solution.

What’s one habit you credit with getting you to where you are now?

Getting shit done – both the concept and the notebook. We developed the Get Shit Done book because Alec and I were meeting each Saturday to figure out what we needed to do to build MiGOALS and we were calling those meetings ‘Get Shit Done’. I found having a really basic list was the best way to stay focused on the tasks I needed to do.

What keeps you awake at night?

I have a two-year-old daughter who has a tendency to wake up in the middle of the night – but I get to use that time to think about ideas for new products or ways we could help more people.

Who or what inspires you the most?

I get really inspired by people with self-confidence and belief in themselves. I’m a massive fan of Conor McGregor and the way he promotes himself – watching his press conferences, you see that he truly believes the words he is speaking.

The Rock is also a big inspiration because he is so real and relatable, even though he is a massive star.

What is your favourite quote or saying?

If it is to be, it is up to me.

What tool, tech or app are you loving right now?

I don’t actually use many apps, apart from a few social ones. My favourite tool right now is the MiNotes book – putting pen to paper in a quality notebook is always pretty special.

Describe one big goal you have set for 2017.

It’s a massive goal – in fact, it’s pretty crazy – but the ultimate goal would be to do a collaboration with The Rock. Just putting it out to the universe :)

Alec Kach

Tell us a bit about what you do now and your journey to get there.

I’m the Creative Director at MiGOALS which means I work on product development and the visual style. I was previously a graphic designer, working at a few agencies in Melbourne and as a freelancer.

I started with MiGOALS when Adam approached me with his idea to create a diary that combined a yearly planner with goal setting. Two years after that I officially partnered with Adam and the MiGOALS brand.

How do you set goals? Do you follow a specific process?

I brainstorm my thoughts and ideas on paper first – I’m a deep thinker so I need to analyse things fully before committing to them. I work on 2-4 goals each year, and set milestones to reach every few weeks.

I’m also a big believer in the concept that if you put your ideas out there, maintain focus and keep yourself open to opportunities, things will happen.

What do you do when you hit a roadblock or things aren’t going right?

Roadblocks are all part of the journey and I have a theory that nothing can ever be perfect. It’s important to adapt to situations, acknowledge the negatives and celebrate the positives.

What’s one habit you credit with getting you to where you are now?

Working hard and putting myself out there – it’s all about the hustle.

What keeps you awake at night?

Being creative I generally stay up late researching or working on designs. I find this time of night peaceful and it gives me space to be my most creative.

Who or what inspires you the most?

There are a few people that inspire me in different ways:
• Michael Jordan – for his work ethic

• Steve Jobs – for his vision. He created a brand which touches people’s emotions and that brand loyalty is something I really want to create for MiGOALS.

• Andy Warhol - as a creative

What is your favourite quote or saying?

Never say 'Never'.


What tool, tech or app are you loving right now?

I use Pinterest and Instagram for inspo. But I love all my Apple products – for the aesthetic and simplicity.

Describe one big goal you have set for 2017.

I want to further expand MiGOALs into the international market and travel more.

 

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