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Goal Digger: Taryn Williams of WINK Models & The Right Fit

Have you ever been in a job or industry and thought “there’s a better way to do this if only someone would make it happen”? Well, that’s exactly what happened with this Goal Digger.

Taryn Williams spent nine years as a model and, realising the industry needed a shake up, started WINK Models with a focus on providing excellent service to both models and clients.

Now WINK Models has offices in Sydney, Melbourne and Brisbane with 650 models on their books, and works with leading brands such as Qantas, ASICS, MAC Cosmetics, and David Jones.

We spoke with Taryn about how balances her business and personal goals, and how important her team has been to her success.

Tell us a bit about what you do now and your journey to get there.

I’m the founder & CEO of and WINK Models. is my new baby. Launched in March 2016, it’s an online marketplace for creative talent. We have actors, social media influencers, photographers, videographers, hair & makeup artists, and more. It’s really exciting to be combining my two loves – the creative industry & technology, to build a globally scalable business.

How do you set goals? Do you follow a specific process?

I work with our board and my internal team to set monthly milestones for the business – financial, strategic and product. For the product, we build in fortnightly sprints, so it’s a pretty rigorous process of allocating time to each item, prioritising tasks, and then measuring these against resources.

Personally, I set goals for things I want to achieve each year, and these serve as the overarching vision for the company and my personal life. It makes it much easier to evaluate opportunities if you have clear goals in mind. [I’ll ask] “Is this going to get me closer to my goal?” If so, it’s something I’ll pursue.

What do you do when you hit a roadblock or things aren't going right?

Ask for help. I have an incredible mentor who is an invaluable part of my support network. He is the first person I would go to when I face a challenge to workshop a solution, or seek advice.

What's one habit you credit with getting you to where you are now?

Grit. It’s not easy being an entrepreneur, and an important characteristic is persistence in the face of setbacks or challenges. Sometimes you have to brute force your way through, with determination and self-belief. It’s not easy -  it’s not meant to be easy - but it’s incredibly rewarding.

What keeps you awake at night?

Both of my businesses are constantly evolving and the challenges vary day to day, week to week. Sometimes it might be an important decision around investment or strategic partnerships. Sometimes it’s more pondering on a general "do I have the balance right in my life?". Generally, I make sure I leave the office at the end of each night feeling like I’ve moved the meter and have a clear list of actionable tasks for the next day, and ban technology from my bedroom, so I sleep pretty well.

Who or what inspires you the most?

My team inspires me. I always hire people who are smarter than me, who motivate and challenge me. Their dedication, passion and drive to build an incredible company is an integral part of keeping me going.

Taryn Williams – Goal Digger

What is your favourite quote or saying?

If you’re the smartest person in the room, you’re in the wrong room.

What tool, tech or app are you loving right now?

I’m pretty obsessed with Medium right now. So many great articles and writers in one place!

Describe one big goal you have set for 2017.

Right now, the biggest goal for 2017 is to hit all of our key growth targets and build a beautiful scalable product, so we can reach our series A. I’m so excited about everything that comes with that – building our team, creating an awesome culture of success, entering new markets, listening to our users feedback to refine and add features, and onboarding new customers. It’s a pretty exciting 12 months ahead!

You can follow Taryn’s journey and find out more about what she’s doing on Instagram @tarynwilliams @winkmodels

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