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Goal Digger: Jasmine Dowling

Jasmine Dowling is a letterer, graphic designer and blogger from sunny Brisbane, Australia. She started lettering as a creative outlet from her digital design studies, posting her creations on Instagram as a way to document what she was up to.

Almost to her surprise she started gaining traction and realised she had found a niche. She began getting commissions from local and international brands to create original artwork for their campaigns.

Jasmine Dowling - Goal Digger

How do you set goals? Do you follow a specific process?

I always like to set goals in two categories: short-term and long-term. The long-term ones are slightly more farfetched but allow you to see things big picture and guide your short-term goals along the way. The short-term goals should almost be like steps to get to long-term goals. These are very action orientated.

What do you do when you hit a roadblock or things aren’t going right?

When things aren’t going right I always remind myself that it is just part of the process.

Whether I am working on a project and I hate it at that point or I feel a creative block I always put it in perspective and remember that it won’t last and I just have to push through that. If I have some time and it isn’t a roadblock I have to deal with right away, I normally try to get out of the studio and see new things. This also puts it in perspective so that I can come back to attack it with a new attitude.

What’s one habit you credit with getting you to where you are now?

I think self-motivation and discipline are huge for any freelancer. Ultimately you have to keep doing the work as you’re the only one to blame when it isn’t getting done.

Even sometimes you are doing the work and still not getting paid, this is where discipline comes in. I have had to separate personal feelings from the business side of things a lot of the time and also make sure all of my finances are organised.

What keeps you awake at night?

If my finances aren’t organised, and any thoughts before a launch of any collaboration or collection.

Who or what inspires you the most?

I think the person who inspires me most is James Victore. Not necessarily his work but definitely his attitude and wisdom. Whenever I feel like I need a push, I listen to his Youtube channel.

Jasmine Dowling Goal Digger quote

What is your favourite quote or saying?

I have a few but I think “there is no fun in perfection” would be one of my favourites. It can apply to everything.

What tool, tech or app are you loving right now?

Pallette knives would definitely be one of my favourite tools to play with at the moment.

Describe one big goal you have set for 2017.

In 2017 I would love to open up my website to be more of a place of honest discussion around creativity, process, business and social media. I think sometimes we gloss over the difficulty of the industry or only portray the most glamorous side of what we do but behind that is so much more interesting. I think it’s the same reason the MiGOALS Get Shit Done is so popular. It isn’t an inspirational quote that doesn’t mean anything.

See more of Jasmine’s work at or follow her @jasminedowling

Jasmine Dowling collection

Banner image credit: Camille Santiago

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